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With $500,000 investment in HIV/AIDS prevention campaign, the National HIV/AIDS Commission launched a powerful cricket-supported campaign in Barbados aimed at saving “an entire generation”.

Commission chair Dr Carol Jacobs said the launch, designed to coincide with the ICC Cricket World Cup, was nothing short of a dream come true.

“I am a real cricket fan,” she told the audience that included West Indies cricketers Tino Best and Fidel Edwards, and the CWC operations manager Courtney Browne. “Cricket is really one of very basic things (upon which) that culture in many countries but certainly across the Caribbean is based.

“This has been a dream that HIV/AIDS Commission had for last four years or so, as we had planned to have prevention campaign, but up until very recently it didn’t seem we would be able to find money to be able to do it.”

She said the government “provided a budget for this campaign”, while funds also received from Windies captain Brian Lara and several NGOs.

“This time, allows us to focus on culture but it gives us the opportunity to talk to target groups who are most vulnerable at times such as this.”

Source:The News